“Meet Nuria” for X-Bionic
Sometimes a social-first concept helps make a brand more personal. In this case, we got very personal with Nuria Picas - a trail running GOAT and X-Bionic ambassador. We asked her to share an inside view of her life to inspire our followers. And then there was that one special stunt we did with her. Just scroll down to see it.
Ultra Sales Rep
When X-Bionic was present in Chamonix for UTMB 2025, we looked for a way to stand out. We did exactly that with a unique booth - but Nuria Picas elevated the entire presence by trading in her running shoes to become the world's first pro ultra-running sales representative.
Produced by: Leo Roussel
Credits
My role: Concept, Copywriting, Project Lead
Art Director: Deborah Stoleru
Social Media Manager: Fleur Droog
Brand Activation Manager: Brice Blanquier
Head of Marketing: Peter Jaray
Production: Pep Cuberes - Koastal Forest