“Supernatural, Pt. 2” for X-Bionic

Achieving the extraordinary through superior equipment is at the core of X-Bionic. It’s a feeling the Swiss brand defines in one word: Supernatural. While you could easily join one of the countless running clubs in your neighborhood, true performance is ultimately about how you connect with yourself. This campaign captures that essence: the solitary pursuit of the trail and the personal experience of reaching a supernatural state.

The hero film follows two individual runners, each carving their own path. They acknowledge one another during a brief encounter, yet both remain committed to their own journey. The magic of the meeting lies in the runners’ connection to their surroundings - a philosophy we brought to life against the ethereal, cinematic backdrop of Mount Etna.

The project launched digital-first, focusing on X-Bionic’s core identity while introducing the Spring/Summer 2026 collection. From the cinematic hero film to the photography and social media cut-downs, every piece of content follows the two runners on their personal journey to find that one specific feeling: Supernatural.