“The Real Gift” for X-Bionic
How to show you got extraordinary products for christmas? By showing the feeling you’ll get with them - a campaign with 3 hero videos and images that were rolled out digital-first.
Triggering Emotions
By combining ASMR with the stunning views of the Swiss mountains, X-Bionic gear was connected to more than just functionality - it became an experience. Adding value to what would otherwise be:
just a product.
3 Sports In Focus
Cycling, trail running and ski touring.
Credits
My role: Concept, Project Lead
Copywriter: Mike Stuart
Art Director: Deborah Stoleru
Head of Marketing: Peter Jaray
Production: Out Studio
DoP & Directors: Jon Guler, Patrick Güller
Photographer & Producer: Patrick Güller