“Tech Stories” for X-Bionic
“If you can’t convince them, confuse them” - is nothing I would ever say. That’s why it was time to properly and authentically explain the technology of two seasonal favorites from X-Bionic: The MightyWool and the HeatLoop. A new series with more episodes to come. Rolled out digital-first with a strong focus on social, but also used at the POS.
The MightyWool
The HeatLoop
Credits
My role: Concept, Scriptwriting, Copywriting, Project Lead
Copywriter: Mike Stuart
Art Director: Deborah Stoleru
Social Media Manager: Fleur Droog
Head of Marketing: Peter Jaray
Production: Out Studio
DOP & Director: Rami Ravasio
Photographer: Kai Grossmann
Producer: Fabiano Mancesti