“Clash” for Ford

To promote electric driving, we were briefed to feature Swiss musician Baschi and his brand-new Ford Mustang Mach-E GT. Since Baschi is known for his big mouth, we decided to put it to good use: we paired him with three hardcore petrol heads. His challenge? Convince them that electric cars aren't as "shitty" as they thought. The result: more consensus than expected.

Fun fact: While shooting the main content piece, we passed the legendary “Fressbalken,” and Baschi really did turn some heads. Maybe it was his VIP status, maybe it was the car... who knows. Sadly, we didn’t catch that on tape.