“Chleiderchäschtli” for Zalando

Long before Nemo “broke the code” and won the Eurovision Song Contest, I had the privilege of working with them (Nemo identifies as non-binary) and KT Gorique to celebrate Zalando’s 10th anniversary in Switzerland. Our mission: a campaign proving that the brand has become more Swiss than ever.

If you’re Swiss, you get it. If you’ve ever visited, you’ve likely heard the one word every Swiss person wants to teach you: Chuchichäschtli (kitchen cupboard). For this anniversary, we created a fashion-forward evolution: Chleiderchäschtli (wardrobe). This wordplay became our anthem to celebrate style and diversity across the nation. The integrated campaign featured an original song, a music video, and a nationwide rollout across digital and offline channels.