“Supernatural” for X-Bionic
As a co-investor, Olympic Champion Marco Odermatt stands for excellence. The question is: how does this translate to the everyday athlete? The answer lies in this brand positioning campaign for X-Bionic, told by Marco himself. It’s about how you feel when you go all out, without comparing yourself to others. Or in short: Feel Supernatural.
A 360° campaign with a hero movie as the main asset. Rolled out online via YouTube and Google Ads, across social media, and offline at the POS.
The Hero Movie
I had the honor of giving Marco’s inner world a voice. A manifesto for pro athletes to remember it’s not just about the podiums; for amateurs, to show it shouldn’t just be about PRs; and for the brand, to make clear how their products empower everyone.
Cut Downs & Still Images
Credits
My role: Concept & Copywriting
Art Directors: Deborah Stoleru, Tristan Paviot
Head of Marketing: Peter Jaray
Production & Co-Concept: Tasty Pictures
Executive Producer: Lea Fee
Director & Concept: Sean Fee
DOP: Jan Mettler
Set Design: Lara Roos
Photographer & Producer: Giosch Netzer
Editor: Anil Sarikaya
Sounddesign & Mix: Dubdub
Grading: unsere Farben
VFX: Das Alte Lager
Musik: Lawrence Greenwood.