“Gum to Gig” for Stimorol

The brief in a nutshell: Get Gen Z to buy more Stimorol - but make it about music. When we saw the stage, we turned on the spotlight, but with a twist: the focus was on the target group themselves. Because the “TikTok generation” doesn't just want to watch, they want to create.

To make this happen, we developed a DJ app where users could unlock new sound kits with every pack they bought. The more they chewed, the more creative they could get with their tracks.

To boost the campaign, we collaborated with Swiss musician Nickless. He didn't just select the best fan-submission to produce as an official hit; he also generated massive buzz by performing at world-record heights on top of a hot-air balloon.

Why not listen to the track on Spotify while you scroll through the case? Find it here.