“Safety Quest” for IVA

Young employees are the group most at risk for workplace accidents, yet they are notoriously hard to reach with traditional safety communication. To engage them effectively in the age of TikTok, we did not just talk about rules but built them into one of their favorite digital worlds. For SAFE AT WORK, we launched "Safety Quest," a custom-built game within Fortnite.

The project featured three meticulously designed maps representing high-risk industries: a garage, a bakery, and a hotel. Instead of reading a manual, players had to complete professional tasks under pressure while strictly adhering to real-world safety protocols. To build genuine hype, we released the maps over six months, amplified by Twitch streamers and influencers who took their communities on live safety runs.

The impact was massive, proving that safety communication can be high stakes and high fun at the same time. The campaign generated 3.3 million map impressions and over 3 million streaming views. By integrating the game into vocational schools and industry events, we turned mandatory training into a voluntary gaming experience. And the quest continued: a new map for the healthcare dropped in May 2025.