“Sea The Gap” for Sea Shepherd
Creating awareness by showing nothing? That was the core idea behind the installation for Sea Shepherd. By using two billboards with a deliberate gap in between, we created a visual void that speaks louder than any graphic image.
The symbolic message is simple yet haunting: What you don't see now might eventually become our reality - the complete disappearance of marine wildlife. In the fight to protect our oceans, sometimes the empty space tells the most urgent story.
Credits
My role: Concept, Copywriting
Art Director: Hanning Beland
Graphic Designer: Terrence Fuchs
Creative Director: Michael Kathe, Nicolas Von Tobel
Project Manager: Dominic Häuptli
Art Buyer: Nathalie Jakober
Photographer: Andy Schmid, Richard Barnden