“Kung Fu School”
for Burger King

When Burger King asked for an activation for their Kung Fu Panda 4 collaboration, my wildest martial arts dreams came true. To create buzz and win over families, we brought free Kung Fu (Wushu) lessons to selected Burger King restaurants - featuring an integrated campaign with Sami Ben Mahmoud as head coach. Luckily, my former teammate and double European Champion was the perfect fit for the fully booked courses. My personal highlight? Writing the promotion film as a direct homage to Jackie Chan’s “Snake in the Eagle’s Shadow.”